The Visual Language of Knowledge: How Design and AI Support the Communication of Science

How does the brain process visual information? Why did Gregor Mendel’s laws remain misunderstood for nearly 40 years? And how can tools such as NotebookLM help create clearer scientific presentations?

As part of the H2START project, Professor Ani Zlateva from the Faculty of Education at Trakia University delivered the masterclass “The Visual Language of Knowledge”. The lecture focused on one of the main challenges facing researchers today: how to present complex scientific data, including information on green hydrogen, electrolysis and the energy transition, in a clear, accurate and engaging way.

In the video, you will learn:

  • how the brain recognises contours, volume and detail;
  • why overcrowded slides and visual noise make information harder to process;
  • how the relationship between figure and background affects understanding;
  • why text and mathematical formulae are not always enough for effective science communication;
  • how diagrams can explain processes such as the production, storage and use of green hydrogen;
  • how NotebookLM extracts key points from supplied sources and supports the creation of presentations and infographics;
  • how images, tables and automatically generated slides can be improved and edited in PowerPoint.

The lecture’s central message is that artificial intelligence should support, rather than replace, human thinking. It can save time when processing information, but scientific accuracy, ethical judgement and an understanding of the audience remain the researcher’s responsibility.

Watch the full masterclass video to see the practical examples and demonstrations.

 

H2START
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