Results from an H2START-related study on the development of a regional hydrogen economy in Stara Zagora were presented at the X SISEC Conference 2026 in Florence by project partner CNR-ITAE (Institute of Advanced Energy Technologies “Nicola Giordano,” National Research Council of Italy). The study focuses on stakeholder engagement, public perceptions of clean hydrogen, and the economic and regulatory barriers shaping regional hydrogen deployment.
The Study
The research examines two European contexts – Stara Zagora (Bulgaria) and Capo d’Orlando (Italy). In the Bulgarian case, the analysis is directly linked to H2START and the establishment of a Centre of Excellence in clean hydrogen technologies at Trakia University, in partnership with CNR-ITAE.
Using a quadruple helix framework, the study maps interactions between public authorities, industry, academia, and civil society. In addition to mapping, the methodology includes interviews and focus groups designed to assess stakeholder expectations, governance dynamics, and local transition conditions, to be followed by participatory and co-creative processes that proactively involve stakeholders with different backgrounds and encourage them to engage more deeply in discussions on some of the obstacles and possible solutions for the creation of a local hydrogen-based economy.
The Results
The findings indicate positive perception of hydrogen as a driver of regional diversification, innovation, and the creation of skilled and sustainable jobs. Respondents highlighted opportunities for investment, increased technological capacity, and reduced emissions in selected industrial and mobility sectors. At the same time, the research identifies concerns related to broader energy transition uncertainties, regulatory complexity, high investment costs, and limited public awareness. Low-carbon hydrogen is framed not as a direct replacement for existing energy systems, but as a forward-looking opportunity to expand regional economic potential.
The Role of H2START
Within this regional context, H2START plays a transformative role by establishing a Centre of Excellence in clean hydrogen technologies at Trakia University and developing advanced research and testing infrastructure for renewable hydrogen systems. As a Horizon Europe Teaming initiative, the project strengthens institutional capacity in a widening country, attracts and trains hydrogen specialists, deepens collaboration with industry and public authorities, and embeds structured stakeholder engagement — including co-creation formats — into the long-term development of the regional hydrogen ecosystem.
Get Involved
Interested in our findings or working with us? We’d be happy to connect if you would like to:
- Learn more about our studies on regional hydrogen development
- Exchange practices on stakeholder engagement and co-creation approaches
- Collaborate on hydrogen ecosystem influence mapping
- Explore future partnerships in hydrogen research and innovation
Get in touch at: h2start@h2start.eu